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Using Social Media As a Marketing Tool

Using Social Media As a Marketing Tool

  So the question is can you use social media as a marketing tool? The answer is of course you can, the quote I heard the other day was that social media is a marathon not a sprint. It takes real planning and some dedication to start finding followers making daily updates and posts and also on some social media platforms, likes.

  If you are serious about using social media as a marketing tool you will need to use a mixture of the following,

1. Listen to your audience

2. You need to share your relevant messages

3. Enable others to share your relevant messages

  You do not make money with social media, you just need to connect with the people who like and trust you. But to achieve this you will need to set up some simple steps. The first thing you need to do is set up a schedule of when you're going to post to different social networks. This is going to need to be a calendar or a schedule of when you're going to post to different social networks, either each week or by the month.

  The next thing you going to need to know about using social media as a marketing tool, is that it does take time. Some people think that social media is bit daunting, and that is the reason that a lot of businesses turn to social media managers. There are tools out there that can help you to streamline the process, but even with these it still takes time. You still need to find content that people want to read. Another thing you need to understand is that your posts shouldn't be too long or posted too often. For instance Twitter only lets you use 140 characters so you need is to simplify the message that you are trying to convey. It is not just Twitter that you need to simplify it applies to all of your social networks. The reason you do not post too often is because people might think you're trying to spam them.

  You must always check your stats to make sure that your social media is working for you. This also applies to your blogs and your videos making sure that they are being read and watched, also that they are being engaged with. The reason for this is to find out what is actually working so that you can write or produce more. One of the best analytics tools that you can use is Google analytics from your website. Once you have found out where your traffic is coming from focus on those social networks.

   Another way to test your social media strategy is to try a different social network each month. You can then analyse the traffic and interaction from your followers network. In this way you can then focus more on the social networks that give you the most response. If you don't have the time or staff to spend time on these different steps the best thing to do is to use a social media manager.

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SEO What does it mean?

SEO What does it mean?

SEO copywriting has traditionally been referred to as writing web page copy that includes targeted keyword phrases in certain frequencies and densities. This usually means attaining a higher ranking in search engines and directories via changes to your site code to make it more relevant and therefore more search engine compatible. SEO and Web site creation should really go hand in hand from the start. Having your SEO implemented professionally typically has a very high return on investment because of the amount of targeted traffic it can generate. Their work will involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Site owners have started to recognise the value of having their sites highly ranked and visible in search engine results, creating an opportunity for both white hat and black hat SEO practitioners.

Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. They are search engine optimization techniques and strategies that fall outside the guidelines of the major search engines with the intent of manipulating the position of one's website to a far more strategic location in the search engines' results index. Black hat SEO is tempting; after all, these tricks actually do work, temporarily. Black hat SEOs know what they are doing is defined as bad, and do it anyway for specific reasons, sometimes not realising that they will eventually be banned.

Site optimization is possible on existing sites but not practical. Optimization should be done during new site construction. Site structure is a vital component to ranking success on Google especially in competitive marketplaces where every advantage is required to reach the top. Sites employing cloaking techniques WILL be penalised, as evident by Google’s complete ban of BMW Germany’s corporate website in Feb 2006 for practicing cloaking. Pages devoted to selling product do not often rank well. Pages that rank well in search engines tend to focus on specific key phrases that usually appear in the HTML element, breadcrumb navigation links, product names and descriptions, and cross-links.

Google says it ranks sites using more than 200 different signals which can change up to 20 times a year. Google currently indexes over 8 billion web pages or more. Google currently accounts for 85.71% of all users but you shouldn't ignore all of the remaining search engines or else you'll be losing the remaining 14.29%. Google considers page rank through link analysis, the more web pages that link to your website the higher the ranking. They also use your back link structure to determine your Page Rank. Google specifies that back links are one of the most important factors in the page rank of a website.

Google has enforced webpage restrictions for years, such as for hidden-text (background & foreground colours exactly the same hue) which they implemented in 2006. They are vigilant about discovering anyone “spamming” their engine, and if they discover your site hiding text, there is a good chance you’ll be penalised and removed from their index. Google will punish a non standard website by blocking search results automatically the next day for 30-35 days or more.


When choosing an SEO company be careful, SEO companies that employ overly aggressive techniques can get their clients websites banned from the search results. SEO can be simple for some websites, but remember others may require intense website code, content, navigation and internal linking changes. So just remember that SEO makes your website more visible on the internet which helps in capturing more visitors and increases your sales and leads.

Anthony Pattenden


www.ap-design-solutions.co.uk